Canopy is a B2B fintech building flexible loan management infrastructure for commercial lenders.

As Creative Director, I led a full company rebrand: redefining the brand narrative, aligning senior leadership, product, and revenue teams around a cohesive vision, and relaunching the website and marketing suite from the ground up. From there, I owned the global brand expression across corporate comms, evergreen campaigns, and product launches — expanding the identity system and raising the bar on creative output across digital, print, and events.